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ClaimsPro Launches New Visual Brand for Specialty Risk Division

11 June 2024

ClaimsPro, Canada’s leading provider of independent claims adjusting services and an SCM company, today launched a new visual brand identity and series of logos for their Specialty Risk Division (SRD). SRD will be the new brand identity under which this group operates.

ClaimsPro’s SRD is an expert team of commercial and industrial large loss professionals operating under four distinct business categories to support clients in these sectors: Complex, Commercial & Industrial (CCI), Transportation, Equipment & Cargo (TEC), Marine Services, and Financial Lines (BBCG). SRD is comprised of highly skilled Senior General Adjusters and Executive General Adjusters who handle a diverse portfolio of specialized claims across Canada and the US.

The new SRD brand identity includes a new logo designed to convey more distinction in the market for this diverse group of adjusters, and for the type of specialty commercial and complex losses they handle, which are significantly different from the general and personal lines adjusting services ClaimsPro provides. The SRD logo will have three variations to support the unique business lines for the CCI, TEC, and Marine Services units.

“We are excited to be moving forward with our new SRD brand,” says Sean Forgie, Senior Vice President, SRD. “This new visual identity will help to strengthen our brand and emphasize the unique and specialized loss handling and claims management services our team provides to the domestic and international insurance markets.”

“The insurance industry is seeing an increased demand for technical skills required to support the specialty lines covered by ClaimsPro’s SRD group,” says Paul Gilbody, President of ClaimsPro. “This new brand distinction will help us align clients with the right service offerings and advance ClaimsPro’s presence in the North American loss adjusting market.”

SRD operations and services will remain the same as they did under previous brand identities, supporting ClaimsPro’s objective to be the Most Trusted IA Partner within the insurance industry and beyond. ClaimsPro’s SRD will continue to develop and enhance its geographic footprint and service offerings into 2024 and the future.